Downtown Escondido Hair Studio Since 2010

About Alter Ego Hair Studio

Our Talented Team

Meet the Alter Ego Crew

Founded by Marcy Durazo in 2010, our team brings a blend of talents—precision haircuts, lived‑in color, gray blending, keratin smoothing, lashes, waxing, and styling for every age and texture. Whoever you book, you’ll get the same judgment‑free, one‑on‑one care and honest guidance to keep your look fresh between visits.

Woman with dark hair, crossed arms, wearing a black top smiling at camera in a salon.
Man with white hair and beard in salon, arms crossed, smiling.
Woman with arms crossed, smiling in a salon, wearing a black sleeveless top, with brown hair.
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Our Philosophy

Beauty & Hair Services Made Personal

We listen first. Every appointment starts with a short consult about your hair, lifestyle, and goals. Then we design a plan—cut, color, or treatment—that supports healthy hair and low‑maintenance styling at home.

Why Choose Us

Personalized Care, Downtown Convenience

We keep it simple: great hair, easy visits, and a welcoming studio in the heart of Escondido.

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Tailored Consultations

We listen first and map out a plan for your hair type, texture, and goals.

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Quality Products

Salon‑grade care for healthier hair and longer‑lasting color.

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Local & Accessible

Street‑level studio near dining and parking in downtown Escondido.

Results You Can Live In

Our Promise

  • A clear plan before we start (so there are no surprises)
  • Techniques that protect hair health and color longevity
  • At‑home tips tailored to your routine and budget
  • Honest guidance on maintenance and timing

Local & Inclusive

Community & Values

We’re proud to serve women, men, and kids across North County San Diego. We celebrate texture and individuality, offer age‑appropriate kids’ services, and provide approachable guidance so you feel confident between visits.

Pro Products, Handpicked

We Sell Your Favorite Products

Take salon results home with stylist‑recommended shampoos, conditioners, masks, heat protectants, and finishing sprays—color‑safe and texture‑friendly. We’ll help you build an easy routine that fits your hair goals and budget.

Shelf with Olaplex and other hair care products in white bottles.
Shelves of various hair care products in a salon; pink, purple, red, and blue bottles.
Hair care products in purple and pink bottles, arranged with greenery in a rustic setting.

Read the Reviews

Loved by Escondido Clients

Our clients come for the comfort and stay for the results. Read real stories about transformations, color corrections, and everyday cuts that feel like you—only better.